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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
The Role of Product Marketing in Product Marketing
Marketing is a cross-functional exercise, but there should be somebody who is the steward of the positioning once we've got it built, right? Somebody's got to look after it. Someone has to call the meeting six months from now to go check in on it to see if it's still valid. So I think that's product marketing. If you don't have product marketing function, then sometimes it's marketing occasionally is product management. But in the companies that I worked at, it was always marketing. And so in my mind, that's how we do it. The last thing we do is we take that positioning and we translate it into the story. We want to find
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