Overcoming Marketing Misconceptions in Clinical Practice

Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice podcast. Discover the key strategies and systems to elevate the value of your private practice, especially if you're considering selling. Learn about the importance of diverse patient acquisition channels and how to optimize them to attract potential buyers. With over 20 years of experience and working with thousands of private practice owners worldwide, Chad shares practical tips, personal anecdotes, and a comprehensive marketing framework that can help any practice thrive. Get access to a free checklist of 36 marketing processes to boost your practice's patient flow and profitability.

00:00 Introduction to the Podcast

00:12 Maximizing Practice Value

00:46 The Acquirer's Perspective

02:32 Importance of Diverse Patient Flow

05:43 Handling Slow Seasons

08:11 Expanding and Filling Clinics

12:44 Marketing Systems and Processes

19:10 Overcoming Limiting Beliefs

22:43 Conclusion and Recap