19min chapter

Masters of Moments cover image

Inside the World of Boutique Hotels with John Flannigan - Founder & CEO of Wylder Hotels

Masters of Moments

CHAPTER

Embracing Uniqueness in Boutique Hotels

The chapter discusses the importance of showcasing distinctive stories and activities in boutique hotels to stand out from competitors. It highlights the role of general managers in shaping the culture and guest experiences of properties, emphasizing creativity and resourcefulness. The conversation also touches on the challenges faced by soft branded hotels and the significance of creating authentic and welcoming spaces.

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