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A deep dive on Habu’s data clean room software
Marketecture: Get Smart. Fast.
How to Match Data in a Clean Room Context
Matt Kilmartin and Matt Karasick from Habu talk about the clean room. Clean rooms are where two parties share data without actually giving it to each other. The most common use case is CRM, but there's a lot of overlap in different sets of data. They also say that some CPGs have very little first party data because they're so small.
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