The Power of Content: How 1 Article Generated $22 Million in Sales
Shopify Masters
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How to Build a Direct Response Sales Funnel for Women Over 50
Cindy Joseph: Your business needs a direct response sales funnel that is going to get people in the door and get them to buy from you. Her favorite strategy is to use what's known as a pre-sell engagement article where I write an article that touches on the experience that my people are having, she says. "Love demo love formula or the testimonial sandwich" starts with a face-to-camera customer testimonial from someone who's actually used and gotten benefits from the product.
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