Pilot House - Is Amazon a Good Test Ground?

It can be a good initial testing ground because you do have bottom-of-the-fonal traffic that has identified pain points and they're searching key words trying to buy a product. From that side of things, it's great. But when you say proven sales, they may have limited resources. What does proven sales but low volume look like enough to be like, okay, let's jump on this? Yeah. It does depend on what sort of investment you want to make and really how hard you want to dive into Amazon.

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