This Is TASTE cover image

482: Sue S. Chan & PJ Vogt

This Is TASTE

CHAPTER

Innovating Non-Alcoholic Beverages

This chapter explores the creative journey behind the 'Dry Guys' non-alcoholic cocktail line, emphasizing a preference for innovative terminology and unique flavor profiles, such as an olive oil martini. It discusses the importance of consumer feedback in product formulation and the shift towards experiential food media. Additionally, the speakers reflect on community engagement through local products and the evolving retail landscape.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner