
482: Sue S. Chan & PJ Vogt
This Is TASTE
Innovating Non-Alcoholic Beverages
This chapter explores the creative journey behind the 'Dry Guys' non-alcoholic cocktail line, emphasizing a preference for innovative terminology and unique flavor profiles, such as an olive oil martini. It discusses the importance of consumer feedback in product formulation and the shift towards experiential food media. Additionally, the speakers reflect on community engagement through local products and the evolving retail landscape.
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