#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Marketing Sales Motion: A Classic B2B Type of Marketing
SuperSci.com has adopted the full SaaS model of selling, which is 100% inbound. We effectively do a lot of content marketing and that's essentially our bread and butter. Our go-to market is what I would call a sales-led motion - there's really no product trial or freemium model you could experiment with.
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