The Importance of Story on a Video

A story can do a lot to really help us not just understand information, but it gets us to feel something about that information. If you want more watch time on your videos, get people to watch longer, spend more time watching future videos that you publish. We will call that ike influence. You know, i think the term influence is thrown around a lot right now in social media worlds. I think there's a difference between having influence and being an influencer. Those are not necessarily the same thing. But we're going after as marketers. We're trying to have influence over our customers, over how they feel about our brand nd about our pro andi.