Rebuilding the Harlem Globetrotters With Keith Dawkins
The Deal with Alex Rodriguez and Jason Kelly
00:00
Revitalizing the Harlem Globetrotters
This chapter explores the speaker's nostalgic connection to the Harlem Globetrotters and their journey to becoming president of the iconic brand. It discusses the need to adapt the Globetrotters for the future, focusing on strategies for broadening their appeal through digital media and experiential offerings. Additionally, the chapter highlights the challenges posed by the pandemic and the importance of forming strategic partnerships to ensure the Globetrotters remain a vibrant force in sports entertainment.
Transcript
Play full episode
