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What Would You Give Up Your Email To Get Access To? | Original Research

B2B Growth

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What Is the Most Popular Thing in Your Inbox?

I see, i definitely seeit in my own emal behaviour, right? I'm definitely giving up my email for those three things. The one thing that was interesting to me as if you thought about it in like, what was most popular, i you couldalmost think of it las like a funnel. If most popular was like content, sort of at the top, and then events, it's a little bit like a harder lift to pull off. So it kind of made sense to me. And you could think of it in like a funnel of sorts. Is like, i personally do not want to be hit by different categories of things in my in box. That's the first

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