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The Future Of Content Isn't What You Think with Anthony Kennada
Distribution First
The Unrealized High of Owned Media
It's easy to support a owned media strategy when, oh sure, like let's just try it. Versus the world we find ourselves in now. It matters that we can attribute value and the connection from engagement to pipeline or whatever it is that we're accountable to. Airbnb is an example I talk about often. They made the decision, the very public about this, of moving their search marketing budget to owned content.
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