I Don't Want to Fight, but I Want to Go to War

"I don't mind a good fight, that i will there were times when we had to say, now this is something we'll go to war on," he says. "It's all about knowing what your leverage is ... and then making me argue on their behalf." The word 'owner' has a kind of cultural capital in the sports world as it does in other professions such as film or entertainment.