Social Shopping 101
The Drum Podcast
00:00
The Importance of Live Shopping on Social Platforms
Live shopping has done really, really well on direct consumer platforms like Amazon. I would want to see that functionality being reintroduced into the platforms where people are habitually consuming content anyway. Instagram is the one that's withdrawing their live shopping features. They wanted to try and do something and they just did not do it right. The fact that you're trying to do live shopping and then there's friction everywhere isn't helpful for companies or consumers.
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