Episode 1: CES, AI Creative, Facebook vs GDPR
Marketecture: Get Smart. Fast.
00:00
The Implications for Independent Ad Tech in the EU
If the ruling stands, it can have wide ranging fallout, including at the kind of extreme and suspension of certain apps in the EU. So are there implications for independent ad tech? I think, as you say, all right, the ruling deals with what's in the terms of service. It makes opting out not an option. And maybe there's a simple change that they could implement that would just force a more active opt-in," he says.
Transcript
Play full episode
