How to Increase Your Time on Site

Google bought Aperture, which provided in depth background pieces of information without making you leave news websites. "I can't see that ever lands at a product that anyone who was reading that article would conceivably buy," says Google's Sundar Pichai. The reason why the economists and all these other even reputable websites have these bucket of links is because they actually make more money from Tabula and Outbrain and a few others.