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9min chapter
#11: Jon Sherman (Practical Golf) Helps Manage Your On-Course Expectations, PLUS a Waste Management Preview & LIV’s Moment in the Mexican Sun
The Long Game
Building a Business in the Online Writing Space
They discuss the experience of building a business in the online writing space, starting with a passion for sharing a golfing perspective and the skills they learned along the way, such as SEO and affiliate marketing. They also touch on the challenges faced and the advantages of having an audience and a feedback loop.
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