The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Write Copy for Salesforce

Salesforce as a product has a million different features. What matters to IT is going to be like 5% of the conversation, right? So it's really important for you to make sure you at least touch on the top three to five pain points that they're dealing with. If the prospect doesn't feel like they absolutely need your solution, they're probably not going to reach out.

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