E211: 📦B2B Commerce Corner #1 | How to Accelerate Your B2B Digital Commerce Enablement - Jay Schneider, B2B Squared | 03 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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The Importance of Transparency in E-Commerce
Salespeople hold all the power in a lot of these B2B businesses, and they're not on board with this project. So you have to get the people on board. You can't do a project of this scale in stealth. It just doesn't work that way in a business. And I think that the element of transparency is really mission critical there.
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