This chapter delves into the growing trend of parents investing time and money into child-related activities, illustrating the dedication of Chinese parents towards providing meaningful experiences for their children. It also explores how businesses are adapting to cater to this shift through specialized sectors and enhanced experiences using technology like AR and VR.
Child-related consumption has risen to around 30% of domestic spending for Chinese families. In shopping malls and at tourist spots, some of the most popular and vibrant businesses are those that attract children and their parents. Why do this generation of parents more willing to spend money on their kids? / Motivational Monday(20:40)! On the show: Laiming, Niu Honglin & Li Yi