How Leaders Lead with David Novak cover image

#262: Lew Frankfort, Chairman Emeritus and former CEO of Coach – Combine magic and logic

How Leaders Lead with David Novak

00:00

Interpreting Competitors: Rigorous Use of Brand Codes

Lew explains how Coach carefully interpreted competitor ideas and reinforced distinct brand codes in product design.

Play episode from 33:25
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app