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The Launch and Marketing of ETFs
This chapter explores the critical steps in launching an exchange-traded fund (ETF), focusing on the pivotal role of marketing in its success. It contrasts the ETF launch with a traditional IPO, stressing that effective promotion is vital for attracting investors.
By popular demand, Stig Brodersen has invited back investment expert Cullen Roche. They discuss how to execute on the best possible ETF strategy.
IN THIS EPISODE, YOU’LL LEARN:
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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