The Launch and Marketing of ETFs

This chapter explores the critical steps in launching an exchange-traded fund (ETF), focusing on the pivotal role of marketing in its success. It contrasts the ETF launch with a traditional IPO, stressing that effective promotion is vital for attracting investors.

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By popular demand, Stig Brodersen has invited back investment expert Cullen Roche. They discuss how to execute on the best possible ETF strategy.

IN THIS EPISODE, YOU’LL LEARN:

01:43 - Which ETF strategy is right for you?
06:49 - Why there is no such thing as passive investing?
12:17 - How does an ETF technically work, and why is it a tax-efficient investment instrument.
22:18 - What is the difference between the gross and net expense ratio?
26:16 - Should you pay attention to backtesting results when you choose which ETF to invest in?
31:05 - How do you launch your own ETF?
40:12 - Are retail ETF investors at a disadvantage compared to institutional investors?
45:29 - How much does it cost to run an ETF?
48:35 - How to think about fund of funds.
53:27 - Why should you invest in long-term bonds in today’s environment?
1:00:14 - Which implication has the interest rate on ETF investing?

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members.
Stig’s interview with Cullen Roche about Inflation Masterclass.
Cullen Roche’s website, The Discipline Funds.
Cullen Roche’s website, Pragmatic Capitalism.
Tweet directly to Cullen Roche.
Email Cullen at cullenroche@orcamgroup.com.
Read the 9 Key Steps to Effective Personal Financial Management.

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