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61: Blink by Malcolm Gladwell

Bookworm

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Pepsi Wins the Challenges

Coca-Cola tried to find out why people like Pepsi more than Coca-Cola as a result of these challenges. They redid the formula that is Coca-Cola and gave it a new name, the New Coke. Sales of everything dropped as a result. The company finally conceded and brought the old Coke back but sales went right back to where they were previously.

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