Branding and the Zero Click

i had quite a lot of experiences on reputation management in my career with organic search. So s c o can play a role in branding in these kinds of circumstances, wher you really want to control what people see in organic search results when they're looking for your brand. Sand to there is the notion of the zero click, the voice search, the gogle answer box types responses which is now being seen as brand o. And more now ever than before, a you can create content to introduce your brand to someone who is searching for a general topic. If you have shoe content that shows up at the top of their search, they are going to be introduced to your brand.