Spotify: A Product Story cover image

03: This party is going to end

Spotify: A Product Story

CHAPTER

The Capping Problem in the Uk

Music is really about developing. You discover a track, you listen a couple of times, then you start crushing it. That's how music listening often happens. And five tracts isn't enough. So it was like it was built to be maximmly frustrating and then we had the time cap at the same time. It validated our hypothesis that cappt usage would drive ers away, not draw them in. We needed a free mobil ter that promised the consumer that they could use it 24 hours a day, seven days a week, anywhere for the rest of their lives without ever having to pay. In other words, we effectively had to solve the riddle of how to give away

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