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The Weja Board - The Latest Fad
A week before that, there was another mention this time in the Catoctin Clarian of Mechanics Town, Maryland that ran an opinion piece titled the Weja craze. The brief write up called it the latest fad and made it clear that only people who were prone to superstitious behavior would take it seriously. There is an element in the multifaceted marketing identity of the Weja board that offers an interesting case study in the crossover of business and spiritualism. Because the board was marketed both as an amusement or a toy as well as an object that just might connect people with the afterlife or the spirit realm, the net was cast really, really wide to catch all kinds of different
The rise of the Ouija board in North America involves corporate intrigue, family betrayal, a lot of litigation, and very little spiritualism. Today’s episode covers how “talking boards” went from divination tool to big business.
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