"Food brings a lot of comfort. You can get into jet lag and stuff like that," he says. "Even if it is unhealthy, a little bit of right." If you were to capture the best communication advice you have ever received as a five to seven word presentation slide title, what would it be? The advice I got from a boss when I first got into sales, technical selling, he said, just be yourself. Don't try to be someone else.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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