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In the 3rd installment of our Intro to Casing series, we tackle a profitability case from Kearney focused on boosting tourism revenue for a West African country's Ministry of Tourism.
This case will sharpen your ability to break down profitability problems - a core skill in consulting. Follow along as Ed applies structured thinking, analyzes data, and explores strategies to increase revenue.
Key Takeaways:
- How to structure a profitability case from start to finish
- Techniques to identify and prioritize high-impact levers
- Tips for communicating clearly under time pressure
Additional Resources
- Get real consulting experience from your bedroom in the November 2025 Strategy Sprint project; $200 off expires October 3
- Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team
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