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Seizing the Moment: 3 Big Bets to Transform B2B Sales

The Gartner Sales Podcast

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The Great Sales Awakening

This chapter delves into the transformative shifts in B2B sales, driven by the rise of AI and changing economic dynamics. It highlights the urgency for sales leaders to innovate and collaborate across functions, presenting a unique moment for growth akin to the Industrial Revolution. The discussion includes strategies for leveraging AI, setting productivity goals, and utilizing the RXT matrix to guide strategic investments.

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