In some ways, business can feel like a sport – there’s players, strategy, and to an extent, rules to play by to be successful. However, unlike a sport, business is not static; it does not have set p-layers, a set length, or an endpoint. In this episode, Marc and Diana discuss The Infinite Game by Simon Sinek. The book explores business through the lens of longevity and legacy, and gives tips to help you address the infinite nature of your business.

Marc and Diana move through the five concepts Sinek outlines in the book and explain how they apply to Marc Whitehead & Associates – and how they don’t.

For detailed show notes, navigate using the time stamps below:

[2:10] Today’s, Marc and Diana are discussing The Infinite Game by Simon Sinek. Sinek is one of Marc’s favorite authors.

[3:49] The concept of The Infinite Game is that it does not end – unlike a sport with fixed rules and players, business is fluid and constantly changing.

[7:15] Looking at business as an infinite game allows you to make more strategic decisions by looking at your business in the long-term, empowering you to take losses as needed.

[12:11] The first point Sinek makes in The Infinite Game is that your business should start by advancing a just cause. The just cause is something that inspires you to keep playing the game by helping you feel like you are part of something bigger than yourself.

[20:01] Lawyers are very lucky as a profession in the just cause category because they improve people’s lives by solving their legal problems. However, Marc notes that profit can also be a just cause in itself.

[22:30] Next, Sinek says to build trusting teams. This involves cultivating firm culture through collaborative strategies, innovation, and communication.

[28:08] Another aspect of playing the Infinite Game is to study your worthy rivals. Law is a competitive profession, but it can also be very supportive. You can learn a lot from your rivals.

[33:51] The fourth strategy is to prepare for existential flexibility. By this, Sinek means that businesses must be willing to completely shift their strategy.

[37:45] The fifth and final concept in The Infinite Game is demonstrating the courage to lead. This trait is specifically about embracing uncertainty and resisting the temptation of short-term wins.

[42:40] The core idea of The Infinite Game is thinking about longevity, or building your legacy. Diana points out that you can apply these concepts to your life as well.

Buy The Infinite Game by Simon Sinek: https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X

Listen to The Infinite Game by Simon Sinek: https://www.audible.com/pd/The-Infinite-Game-Audiobook/B07DKHSL3W

Visit the Successful Barrister website: https://www.successfulbarrister.com/

Visit the Marc Whitehead & Associates website: https://disabilitydenials.com/

Email Marc Whitehead: marc@marcwhitehead.com

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