Attention Measurement In The Real World
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Evolution of Attention Measurement in Marketing
This chapter explores the significance of attention measurement techniques in the marketing industry, tracking their evolution from historical auditory methods to modern-day eye tracking and biometric responses. It highlights the accessibility of these tools in real-world applications, emphasizing the various methodologies that provide insights into consumer engagement with advertisements. The discussion guides listeners through a three-phase approach to understanding attention metrics, underscoring the complexity and nuanced nature of measuring effective advertising impressions.
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