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10min chapter
Attention Measurement In The Real World
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Evolution of Attention Measurement in Marketing
This chapter explores the significance of attention measurement techniques in the marketing industry, tracking their evolution from historical auditory methods to modern-day eye tracking and biometric responses. It highlights the accessibility of these tools in real-world applications, emphasizing the various methodologies that provide insights into consumer engagement with advertisements. The discussion guides listeners through a three-phase approach to understanding attention metrics, underscoring the complexity and nuanced nature of measuring effective advertising impressions.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode