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Chips in Focus and Epic Games' Mobile Storefront

Bloomberg Tech

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Fortnite, Bidding Wars, and Creator Economy

This chapter explores Fortnite's remarkable impact on the Apple App Store, accounting for nearly 1% of its revenue before its removal, alongside its prominence in the gaming sector. It also investigates a potential bidding war for Paramount Global and the influence of various bidders, as well as the role of political engagement with content creators in shaping public discourse. Lastly, it addresses the challenges faced by creators in monetization and the implications of Autodesk's sales strategies in the business realm.

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