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16min chapter
Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
The Rise of Insomnia Cookies
This chapter chronicles the journey of an individual's early academic struggles and the serendipitous creation of a cookie delivery business at the University of Pennsylvania. It explores the emotional connection to food and how limited delivery options inspired an innovative idea that evolved into Insomnia Cookies. The narrative highlights the balance between academic life and entrepreneurship, detailing the challenges and milestones that defined the early days of this now-popular brand.
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