The Importance of Emotion in Off-Boarding

We need to add emotion into these off-boarding things. The big reason why we need to do that is because we've got so many bad impact on so much of our life now, in the biggest sense. We can attribute to not really dealing with an off-boarding experience very coherently. A good example is the gym industry, right? Everyone signs up for a gym in like January and a lot of people start to really drop off by February March. It takes like six to eight weeks for people to start dropping. To such a degree that the turnover in that industry is 30 to 50%. So the best gym in the gym industry does 30% turnover.