On today’s show, I discuss the current state of freelancing, which includes massive layoffs and shuttered clients in the media and tech world. But even if that isn’t affecting you — maybe you’re even having your best year yet — you need to be prepared for the lean times and to set up your business to lessen the risk of feast-or-famine. That includes setting yourself apart, diversifying, always marketing, and more.
Here’s what I share with you in this episode:
- The number of layoffs in the media industry in the past year.
- The hits in the tech industry.
- The number of freelancers in the U.S. — the highest number in history.
- Should you panic — or investigate and embrace opportunities?
- How to be a “futurist” for your industry and why that’s important.
- Reflecting on whether your skills need to improve.
- How to set yourself apart from the competition.
- How to “bridge” to new projects and services.
- Why setting and tracking monthly income goals is crucial.
- At least 10 marketing ideas to try right now.
- When to raise your rates.
Biz Bite: Organize your tasks into front stage and back stage.
The Bookshelf: “Nightwatching” by Tracy Sierra
Resources:
