Drowned in Sound cover image

Is music journalism's future in campaigning?

Drowned in Sound

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The Impact of Venue Watch and Media Coverage

This chapter discusses the impact of campaigns like Venue Watch on media coverage and reaching new audiences. They highlight organizations that excel at turning small pieces of information into significant narratives and emphasize the importance of data to support their stories. They also mention the positive effect of putting their values forward, citing an example of Prince William selling the magazine and the subsequent increase in sales.

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