#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Differences Between Sales and Marketing
I think it's probably fair to say that the majority of commercial directors have maybe come more from a sales background than a marketing background. Is it difficult to kind of be 50% sales, 50% marketing? Do you feel like you have a sometimes have a bias towards one side or the other? Yeah, I think in the end, we all have the same goal, right? We all want to really understand our customers,. So on the one hand, the difference is not that big.
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