Masters of Scale cover image

Ray Dalio: How to embrace conflict

Masters of Scale

Is Scaling Worth Possibly Minimizing My Product?

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Pichan Ashley is the founder of Mama aunties, vegan goodies. She had perfected a recipe for vegan ice cream that had customers saying yes. The new formula would introduce Pichan's products to a much wider audience. But it would also mean letting go of a feature that made her brand unique.

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