Operationalize Your Way to Success, with Michelle Tilton
B2B Growth
00:00
How Do You Get Value From Your Data?
Use the data to inform what you do as a department and what you discuss in the boardroom. The one thing to do that I would know is marketing, there's always been this sort of marketing kicks over the leads to sales or the BDR work. That is no longer the case in any marketing department at this point. So honing in on that so tightly to be able to provide just not only visibility and value, but also proving that the dollars you're spending are going to the right areas.
Play episode from 19:44
Transcript
