PLG breaks traditional SaaS top of funnel. Why? Trusty channels like content marketing, email nurture and in-person events don’t translate to PLG. Kyle has identified what works for PLG leaders like Zapier, Figma and Calendly, and shares a new top of funnel playbook built for the PLG era.
Conversation highlights:
- [01:54] Problems PLG companies face when it comes to top of funnel
- [04:16] Thinking about building for the end user, and building to be discovered
- [08:19] Full empathy and finding solutions to user problems, the customer perspective
- [11:33] SEO and Organic Search: How to get discovered and what things folks should focus on bringing to their business
- [12:57] What SEO best practices should PLG companies consider
- 15:15[] Opportunities for PLG businesses and the RFP template
- [16:13] Viral loops in products, and what they look like
- [22:11] What role community plays in top of funnel for PLG businesses
- [24:42] What app stores and distribution channels look like for users
- [27:05] Where should folks get started
