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5min chapter
The Brand Interpreter (Vladimir DJUROVIC, LABBRAND)
Mosaic of China
Creating a Brand Identity in Chinese
Brant is the founder of besiclem, a Chinese fashion label. The brand has been around for more than two years and was recently relaunched. Brant started his career at gallery lafayette before setting up his own company. He says it took him a year to find an agency in china that could do naming like funt master or mansha. Now he's working with some big names on their new identities.
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