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Activision vs Atari - Is That Really the Case?
A handful of A publishers at the time that all had the same idea. Activision just pay you guys Atari like a royalty fee for every cartridge that we sell? You get 10, 20, 30 percent away. It doesn't even matter. We're all making so much money. And by the way, the reason they name it Activision is so it comes before Atari in the phone book.