The 24 Seven: How to Maintain Your Body Fat Percentage

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I was going to the gym and just being like, I fucking hate the way this looks on me. So it's mad when you actually get to the point where you lean, you just naturally look bigger anyway. And then for me, it's like just maintaining my body fat percentage and enjoying what I do,. Getting faster, getting stronger, getting fit or whatever it is. It took a year or so to get them fits and stuff right. And now it works like two, four, sevens sound brand.

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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