A lot of bad spending and marketing decisions are made because they think that the last touch motto is the only motto. If you can add in your chin all, like any pu ou tube, and brand search suddenly goes up. It's not because you spend more on ye. It's because you've added a new channelof that. Li: Be informed by data, but not a slave to the data.
Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics.
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