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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
How to Improve Your YouTube Thumbnail Writing
One of the simplest things you can do is pitch a much lower reading age than you expect. The Hemiway app will tell you in real time, as you make those tweaks to your writing. A famous study by Amos Tversky shows that people are more willing to pay for something if they think it's going to be less expensive. You don't expect many people to sign up for an annual subscription but its very important so comparison pricing is key.
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