Harnessing Storytelling to Elevate Video Engagement

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▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels.

But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining.

He's the answer to the question, what if learning wasn't boring?

So in this episode, you’ll learn:

• How to use story as a teaching device
• How bingeable videos can turn first-time watchers into loyal fans
• Ed’s production process
• How to make your boring ideas sexy

Full transcript and show notes

Ed's Website

Follow Ed on YouTube / Twitter

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TIMESTAMPS

(00:00) The Most Entertaining Educator on YouTube

(00:44) How to Make Your Ideas Interesting

(07:19) Packaging Comes First

(08:39) Intros and Clickbait

(13:48) Using Story in Your Videos

(17:34) Using Metaphors

(19:10) Assuming Audience Knowledge

(21:31) Bingeable Content Builds Community

(24:06) Film Booth Production Process

(28:34) When is a Story Too Long?

(31:18) How to End a Video

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RECOMMENDED NEXT EPISODE

→ #164: Jon Youshaei

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