If you're one of these differentiated opinion writers, and you begin to realize that what you're writing, people will um people will pay a lot. And yer, there's more risk associated with it, but the outside is tremendously greater. I mean, because a mataguais a sort of shared his numbers. It was very helpful, because in the substack leader board for politics, he's right next to andrew sullivan. Its o weakn weakan. We know, sort of like the minimum amount that that sullivan is making, which is a like 900 or nearly one million dollars.