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Harnessing Influential Advocacy for Product Launch Success
This chapter explores strategies for maximizing the impact of early product launches by forming influential customer networks known as product advisory councils. It highlights grassroots marketing through personal relationships and the collective power of individual advocates as a key element in driving success before a major launch.
Todays show:
Sunny joins Jason to dive into all things AI, including: utilizing ChatGPT for efficiency and quick answers (7:03, the future of AI applications and Claude demo (12:47), Flux demo (36:56). Runway Gen-3 Alpha (41:13), and new Jam with JCal with Tyce Herrman of Ulama.
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Timestamps:
(0:00) Sunny joins Jason to jump in to AI demos. (1:24) Sundeep Madra on AI market trends and consumer adoption (3:31) AI-native interns and AI's role in career trajectories (7:03) Utilizing ChatGPT for efficiency and quick answers
(10:11) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST
(12:47) Future of AI applications and Claude demo
(19:44) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist
(20:56) Operating systems and AI integration (22:20) Grok for real-time information and AI images of public figures (25:14) AI-generated content concerns and parody vs misinformation
(30:12) Linear - Streamline issues, projects, and product roadmaps in a tool your team will actually enjoy using. Get 25% off at https://linear.app/twist
(31:07) AI's impact on the 2024 election and content regulation (36:56) Introduction to Flux and demo of AI-generated images (41:13) AI's potential misuse in elections and Runway ML's new model (44:00) Creativity, fan films, and real-time editing advancements in AI (51:13) AI platforms for service industries and Mastertech AI applications (57:22) Funding opportunities for startups and closing remarks (1:01:55) Jam with JCal! Ulama introduction and software overview (1:04:34) AI in code compliance and architect feedback (1:07:45) Challenges in launching a standalone product and market potential (1:12:27) Strategies for architectural firm integration and marketing strategies
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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LINKS:
Check out Grok 2.0: https://x.com/i/grok
Check out Flux: https://replicate.com/black-forest-labs/flux-pro
@RyanMorrisonJer’s tweet about Midjourney and Flux: https://x.com/ryanmorrisonjer/status/1822637652501319684?s=42
Check out Runway Gen-3 Alpha: https://runwayml.com/research/introducing-gen-3-alpha
Check out Avoca: https://www.avoca.ai/
Check out MasterTech AI: https://www.mastertech.ai/
Check out the Jam with JCal contest: https://jamwithjcal.tech/
Check out Ulama: https://www.ulama.tech/
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Follow Sunny:
X: https://twitter.com/sundeep
LinkedIn: https://www.linkedin.com/in/sundeepm
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Follow Tyce: X: https://x.com/tycecycle
LinkedIn: https://www.linkedin.com/in/tyceherrman/
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners: (10:11) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST
(19:44) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist
(30:12) Linear - Streamline issues, projects, and product roadmaps in a tool your team will actually enjoy using. Get 25% off at https://www.linear.app/twist
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Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/
Check out the TWIST500: twist500.com
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow TWiST:
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
Substack: https://twistartups.substack.com
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Subscribe to the Founder University Podcast: https://www.founder.university/podcast
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Listen to the best highlights from the podcasts you love and dive into the full episode