The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is There a Context?

I think I'm a huge proponent of context. How do you know like what channels do they care about? How many people are in their community, right? Like what's it doing to their pipeline? Those kinds of things. And it just gives you everything you need to then go have an actual valuable conversation with them around how you can help their business. It doesn't always mean that like you're just going to self serve your way up through these tears and go from their bronze, their silver to their gold package.

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