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2min chapter
Think Bigger with Sheena Iyengar
Thinkers & Ideas
How to Define a Specific Solvable Problem
Step one is defining a specific solvable problem. 72% of companies, when they set up like a strategic team to do a product launch or create a new vision for their company, end up failing. Why? Because they didn't spend enough time really thinking through what exactly is the problem we're trying to solve. So that's step one. Step two is breaking it down into subproblems; step three is defining the wants of different stakeholders and your success criteria.; step four is identifying precedence broadly and narrowly,. step five is choosing winning combinations of those ideas and step six is gathering feedback on the idea.
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